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#Earthday2013 : April 21 @BroccoliCity Festival #BCFest

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Join us Sunday, April 21st as we celebrate Earthday weekend, and living a healthy more environmentally sustainable lifestyle, at Broccoli City Festival!

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As the inaugural urban Earth Day celebration taking place at the DC Fairgrounds, BC Fest promises to become the premiere annual event showcasing cool, sustainable lifestyle choices for residents of the Washington, D.C. metro area. This fun-filled event, hosted by Va$htie and Rock Creek Social Club, will feature:

  • Live performances by locally and nationally recognized Hip Hop, EDM, Alternative Bands, including headliners Big Krit, JMSN, and Tittsworth

  • Nutritional food demonstrations and vendors, including DC’s top healthy food trucks

  • Group Yoga and Fitness instruction (Hip Hop, Vinyasa, Power and Restorative Yoga)

  • Oversized games including Twister, Jenga, Checkers, etc.

  • Nutrition and environmental education provided by local organizations

  • Onsite acupuncture and massage wellness center

  • Pop-up marketplace with environmentally conscious vendors and shops

  • Live art from notable street artists

  • Sneaker recycling/upcycling center by Suite Nation

  • Craft Beer & Spirits available, featuring USDA organic juices for adults 21+

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As the Earth Day event debuts in Washington, D.C. this year, organizers anticipate ample opportunities to engage and educate a crowd of more than 4,000 members of the urban community on strategies that lead toward living a more environmentally conscious and healthy lifestyle. The inaugural festival, taking place at the DC Fairgrounds, promises to become the premiere annual event showcasing what it looks like to “go green” in an urban environment.

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“Washington, D.C. is already making great strides on the forefront of the green movement,” said Founder Brandon McEachern. “However, there are large pockets of areas, specifically in parts of Southeast and Northeast D.C., that still lack local, affordable and healthy food options or access to them. We are here to echo the message of sustainable living throughout the entire city.”

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Prior to the BC Fest, the team will work alongside Green Scheme and Dreaming Out Loud to increase access to healthy, affordable food within underprivileged neighborhoods with an Earthday of Action on Saturday, April 20th. “We are helping build urban farms and markets in food deserts to create oases of healthy food,” said Darryl Perkins, Director of Community Engagement. “Not only are we talking about raising awareness, we are on the ground working.”

Broccoli City Organic Lifestyle, a health and wellness national media platform, established the BC Fest to maximize the impact of their commitment to overcoming the barriers associated with affordable and healthy food options or access in urban areas. Residents in urban communities, particularly minorities, experience disproportionately higher rates of preventable disease; most of which can be averted by maintaining a healthy weight and keeping up with a healthy diet.

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 “We want to encourage more dialogue about building healthy communities, and hope to promote the economic growth potential in urban farming,” said Co-Founder Marcus Allen. “We are giving all people a chance to hear, experience or taste something that many have not been able to easily access before.”

The BC Fest will commence rain or shine in an innovative, open-air, mixed-use entertainment destination. Tickets, which can be purchased online for a reduced rate and on site, will grant access to the festival. Learn more about the festival and how to adopt a healthier lifestyle to share with their community by visiting www.bcfestival.com.

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